The missions of an Account Manager
The Account Executive (AE) is a key sales professional, responsible for acquiring new customers and managing commercial relationships. His or her role is crucial to generating revenue and developing the company's customer base. Here are some of the typical tasks of an Account Executive:
- Prospecting and acquisition of new customers: Identify and contact potential customers to develop the company's portfolio.
- Presenting and selling products/services: Demonstrate to prospects the value of the products or services offered by the company.
- Negotiating and concluding contracts: Negotiate contract terms and conditions to finalize sales.
- Collaboration with internal teams: Work closely with the marketing and product teams to improve the offer and presentation.
- Achieving sales targets: Meet or exceed sales targets set by the company.
- Customer needs analysis: Understand and analyze customer needs to propose the most appropriate solutions.
The main skills and qualities of an Account Executive
- Sales skills: Ability to persuade, present products/services and close sales.
- Communication skills: Excellent communication skills to interact effectively with customers and internal teams.
- Analytical skills: Understand customer needs and market trends to adapt sales approach.
- Results orientation: Focus on meeting and exceeding sales targets.
Training and experience to become an Account Executive
Account Executives often have a degree in business, marketing or a similar field. Sales experience, particularly in the company's field of activity, is highly valued.
Job opportunities and career development
Account Executives can progress to management positions in sales, such as Sales Director or Commercial Director. They can also specialize in specific business sectors or in strategic business development roles.
Account Executive salary
In France, the average gross annual salary for an Account Executive generally varies between €40,000 and €70,000, depending on experience, skills and business sector.
Career development
An Account Executive can progress to leadership roles in sales or marketing, become an expert in a specific sector, or move into business development or product management roles. Diversification of skills and experience in different sectors or types of sales can also open doors to varied career opportunities.
