The missions of an Account Manager
The Account Manager (AM) is the main point of contact for the company's customers. His main objective is to maintain a strong relationship with customers and maximize customer satisfaction and loyalty.
Here are a few examples of typical Account Manager tasks:
- Develop lasting relationships with a portfolio of customers
- Understand customer needs and propose appropriate solutions
- Negotiate contracts and agreements to maximize profits
- Serve as main point of contact for customers for communication and coordination
- Identify upsell and cross-sell opportunities
The main skills and qualities of an Account Manager
- Communication skills: The ability to communicate effectively with customers is essential.
- Customer focus: An AM must always be customer-focused, seeking to understand and meet their needs.
- Negotiation skills: An AM must be able to negotiate effectively to maximize profits while satisfying the customer.
What training and experience do you need to become an Account Manager?
Account Managers often come from a variety of backgrounds, but most have a degree in business, marketing or a related field. Previous experience in sales or customer relationship management is usually required.
Job opportunities
Account Managers can progress to more senior management roles, such as Sales Director or Account Manager. They can also specialize in key account management, becoming Key Account Managers.
How much does an Account Manager earn?
In France, the average gross annual salary for an Account Manager is generally between €45,000 and €65,000, depending on experience and industry.
What career paths are open to Account Managers?
An Account Manager can progress to become a Sales Director, an Account Director, or specialize further in key account management, becoming a Key Account Manager. They can also diversify by working on different types of accounts or in different sectors.
