The missions of a Key Account Manager
A Key Account Manager (KAM) is responsible for managing the company's key accounts, i.e. the most important and strategic customers. The KAM aims to maximize the long-term value of these customers for the company.
Here are a few examples of typical Key Account Manager tasks:
- Develop strong, long-term relationships with key accounts
- Understand the needs of key accounts and align them with corporate objectives
- Develop and implement strategies to meet these needs
- Negotiate and conclude contracts with key accounts
- Coordinate internal teams to meet the needs of key accounts
Key skills and qualities of a Key Account Manager
- Excellent communication skills: The ability to communicate effectively with key accounts is essential.
- Understanding the customer: A KAM must have a thorough understanding of the needs and objectives of key accounts.
- Ability to influence: A KAM must be able to influence both key accounts and internal teams to achieve objectives.
What training and experience do you need to become a Key Account Manager?
Key Account Managers often have previous experience as an Account Manager, with a degree in business, marketing or a related field. They may also have experience in the company's sector or field of activity.
Job opportunities
Key Account Managers can progress to management positions such as Key Account Director or Sales Director. They can also specialize further, focusing on specific accounts or business sectors.
How much does a Key Account Manager earn?
In France, the average gross annual salary for a Key Account Manager is generally between €55,000 and €80,000, depending on experience and industry.
What career paths are open to Key Account Managers?
A Key Account Manager can progress to a management role, such as Key Account Director or Sales Director. They can also specialize further by focusing on specific accounts or business sectors.
