Challenge: make Pipedrive easier to use for all sales teams, in France and abroad.
EP Climbing is one of the pioneering companies in the climbing industry. Founded in France, it is recognized for its significant contribution to the world of artificial climbing, offering high-quality climbing walls for a variety of contexts, from local gyms to international competitions. With a solid reputation for innovation and quality, EP Climbing is committed to promoting climbing as a sport and leisure activity, helping climbers of all levels to push their limits in a safe and stimulating environment.
Mission context
EPClimbing, a leading company in the climbing world, was looking to maximize the use of Pipedrive to improve its customer interactions and optimize its internal operations. However, with a cluttered database and manual processes, effective customer and sales management had become too complex.
A wide range of issues
- A disorganized Pipedrive database with numerous duplicates and missing information,
- Manual sales processes that took a lot of time and effort,
- Alignment of procedures at international level not always obvious,
- A sales team that spent more time on administration than on the sale itself.
The solution: rethink Pipedrive as an integral part of the sales process
Heero, with its expertise in Pipedrive, has stepped in to transform the way EP Climbing uses Pipedrive:
Database cleaning and optimization :
- Removal of 450 duplicate contacts, ensuring that every contact in the database is unique,
- Over 1,100 pieces of data merged, cleansed and processed to guarantee up-to-date systems,
- Update 320 contacts with essential information, ensuring that every contact is usable for sales and marketing,
- Elimination of 75 deals that were no longer relevant, allowing the sales team to focus on current opportunities.
Process automation for greater efficiency :
- Creation of 15 customer follow-up automations, ensuring that each customer receives personalized attention without additional manual effort,
- Establishment of 3 workflows for the sales process, reducing the time needed to close a deal by 40%.
Integrations and customization for better use :
- Successful integration with 2 essential external tools, ensuring that data is synchronized in real time between platforms,
- Customization of the Pipedrive user interface to suit EP Climbing's exact needs and preferences.
Promising results
- An impressive 25% increase in customer satisfaction thanks to faster, more personalized interactions,
- Significant reduction in the time spent by the sales team on administrative tasks, enabling them to concentrate more on selling,
- 20% increase in sales in just a few months thanks to an optimized sales process.
"Thanks to Heero, we've transformed our use of Pipedrive. Not only do we have a clean, organized database, but our sales processes are also smoother and more efficient. This has had a direct impact on our results!" - Alain Serrand, EMEA Director